Unlocking the US Market: Identifying Nexford University's Ideal Student Profiles for Strategic Growth

Nexford University, a globally recognized online higher education institution, sought to refine its initial go-to-market strategy for the highly competitive US market. With a unique value proposition centered on career-aligned education and a flexible "pay-as-you-go" tuition model, Nexford aimed to identify its ideal student profiles, pinpoint effective low-cost acquisition channels, and develop compelling positioning messages to boost enrollment.

Our comprehensive research delivered critical market insights, identifying two distinct Ideal Customer Profiles (ICPs) and providing data-driven recommendations for program prioritization, messaging, and non-paid acquisition strategies crucial for Nexford's successful US market launch.