LeAdership
Charles Framularo founded Eiger Insights in 2024 on a simple mission: making expert-guided research accessible. He believes that a clear, data-driven strategy is the key to inspiring positive change—a belief forged over 20 years as a researcher and department lead. This experience, spanning both the client and supplier sides, gives him a unique 360-degree perspective on every engagement.
He started his career on the supplier side with Harris Interactive cutting his teeth on research designed for public release for pharmaceutical, healthcare and tech companies such as Pfizer and Disney, then worked at Hall & Partners focusing on brand-related research for QSR's, tech, ad agencies (such as Citrix, eBay and BBDO) and various CPG firms.
From there, Charles moved to the client-side with Laureate Education, building and executing long-term strategic research plans with their global hospitality, art & design schools. He then led the research division at E Source - an energy-industry consultancy focused on sustainability - before taking on a new challenge at Strada Education Foundation of helping non-profits (such as InsideTrack and Roadtrip Nation) tell their impact story through the alignment of social impact research and evaluation with theories of change.
Charles brings a passion for building long-term partnerships to each new engagement, believing that an intentional, well-designed research agenda is core to any business’ success. He approaches his work with a curious, questioning mindset; always asking the question “so what?” and separating the story from the noise. Charles received a MA in Educational Psychology from UCLA and a BA in Psychology from Boston College.
What people are saying.
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“CHARLES HAS YEARS OF EXPERIENCE IN CONSUMER AND LEARNER IMPACT-RELATED RESEARCH. IN ADDITION TO HIS SKILLS IN QUANTITATIVE AND QUALITATIVE RESEARCH, CHARLES HAS A PASSION FOR UNCOVERING EVIDENCE OF SUCCESSFUL SOLUTIONS THAT BOLSTER LEARNER IMPACT.”
— President, Education Foundation
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“CHARLES CONSISTENTLY ENSURED THAT OUR RESEARCH ACTIVITIES WERE SEAMLESSLY INTEGRATED INTO OUR ORGANIZATIONAL FRAMEWORK AND ALIGNED WITH OUR MISSION TO MEASURE IMPACT EFFECTIVELY. HIS NUMEROUS CONTRIBUTIONS HAVE SIGNIFICANTLY HELPED OUR ORGANIZATION GROW.”
— Director, Data Infrastructure Company
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"CHARLES IS A HIGHLY EFFECTIVE LEADER IN MARKET AND CUSTOMER INSIGHTS. HIS UNCANNY ABILITY TO UNDERSTAND BUSINESS NEEDS AND TRANSLATE THEM INTO ACTIONABLE ADVICE IS A GREAT ASSET. HIS STRATEGIC THINKING, COUPLED WITH HIS WILLINGNESS TO EMBRACE INNOVATIVE METHODOLOGIES, MADE HIM INVALUABLE."
— Customer Insights, Healthcare
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"CHARLES HAS A KEEN ABILITY TO CONCEPTUALIZE AND DEVELOP INSIGHTS PROGRAMS THAT ARE REPEATABLE AND ACTIONABLE. SO OFTEN, RESEARCH AND INSIGHTS FALL VICTIM TO BEING THEORETICAL AND THUS DIFFICULT TO OPERATIONALIZE. CHARLES UNDERSTANDS THIS ISSUE DEEPLY AND ALWAYS ASKS THE MOST IMPORTANT QUESTIONS."
— SVP, Strategy
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"CHARLES IS SOMEONE I COUNT ON TO PROVIDE A CRITICAL, HONEST, AND WELL-CONSIDERED PERSPECTIVE AND TO ACT AS A PARTNER IN RESPONDING TO COMPLEX PROBLEMS."
- VP, Postsecondary Education
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“I LOOKED TO CHARLES AS A PARTNER ABLE TO SYNTHESIZE STREAMS OF MARKET AND INDUSTRY DATA AND PROVIDE US WITH CRITICAL RECOMMENDATIONS TO MOVE THE BUSINESS FORWARD. HE AND HIS TEAM WERE ESSENTIAL TO OUR STRATEGIC PLANNING PROCESS, HELPING US DEFINE OUR KEY RESEARCH QUESTIONS AND RECOMMENDING PLANS OF ACTION.”
— CEO, EdTech
