Our Name

In the early 20th century, summiting the north face of the Swiss Eiger was thought to be impossible. When it was finally achieved in 1938, it was a tremendous milestone in mountaineering history, opening up new possibilities in the sport.

Much like these early notions of summiting the Eiger, too often organizations believe that quality market research is out of reach, even when they know that to take their business to the next level they need data-driven insights.

Our Principles

  • Accessible Insight

    Expert, senior-level research shouldn't be unattainable. We exist to make high-impact insights accessible, empowering organizations of all sizes to make data-driven decisions.

  • An Extension of Your Team

    We build long-term, client-centric partnerships. Our success is intricately linked with yours, driving us to provide the high-touch communication and nimble advisory of a trusted colleague.

  • Smart Simplicity

    In a complex world, clarity comes from a relentless pursuit of the "so what?" We master the art of cutting through data clutter to deliver the essential, actionable insights that drive measurable outcomes.

  • Data as a Living Asset

    We move beyond disconnected research projects to create a continuous learning loop. Our approach honors the knowledge you already possess and designs new research to build upon it, creating a compounding asset that guides your strategy long into the future.

  • Empathy with Evidence

    Our approach is grounded in a human-centered, equity-based framework that begins by understanding the true perspective of your customers. We combine the depth of advanced analytics with an ethical commitment to infuse their voice into your strategy, ensuring our research is not only rigorous but also fair, empathetic, and impactful.